Alice Piner Evalutaion Question Three

-What have you learnt from your audience feedback?

As a group we decided that we thought our demographic was male and female young adults/teenagers ranging from 15-22 . To make sure we was certain on our demographic we researched the audiences of music channels which feature grime music. We looked at viewing taken from www.barb.co.uk which informed us of daily viewers, weekly and monthly. The five channels which are most appropriate for our music video of 'Bonkers' are Clubland TV, Flava, Kiss TV, MTV and Smash hits. These are the music channels which play similar music to the genre of Bonkers which are rap, electro, hip-hop and house. Most people who watch the above channels are between the ages of 16-30, the people who would listen to the song Bonkers are also between these ages. Although most of the music channels play recent music video's they would also play big hits for instance Bonkers.

Some of the radio stations that Bonkers would be played on are Kiss 100, BBC Radio 1, The Hits and Choice FM. Again these type of radio stations typically play rap, electro, hip-hop and sometime house. The magazine our music video would typically be featured in is a magazine called Spin. This is a magazine that focuses on new music scene and the youth culture. Gives the edge on film, art, and music, including ska, pop, R&B, rock, hip hop, and rap. Wonderland is another magazine in which our video could be advertised. Dizzee has already been on the front cover of the magazine, shown below.

  Dizzee Rascal is a male grime artist the song is most likely to appeal to male audiences although females will also like the song as well due to it being up tempo. Through being aware of Dizzee Rascal’s previous songs we thought our audience would enjoy going out on the weekends and going to dance at clubs as his music fits well with the type of music played at clubs. We decided on this from our own opinions as we are the target audience and what we know people of our age like to listen to.

As our target audience was so accessible to us we explained our ideas for our music video to our class using powerpoint and gave out questionnaires to see their opinions to gain audience feedback. 

As a group we created several questions which we felt would be most helpful in getting feedback the questions included what would you expect an electro pop/ alternative dance music video to include?'  and ‘would you usually watch this type of music video?’ and enquired whether they were male and female to see what our main demographic was. We found that everyone answered yes to whether our music video will be successful and they would watch it if it came on a music channel. They also gave their own opinions to what preferences they liked and disliked. 

• Person number one said include 'fast pace edits' and 'wild behaviour'.
• Person number two said  'Like the designs, experiment with more images'
• Person number three suggested 'Good use of markers very effective but start filming more clips anything and everything'
• Person number four said 'More green screen of people mouthing lyrics to camera and develop cover into finished drafts'
• Person number five said ' When the music speeds up fasten editing'

therefore we knew what to include to target or audience from our audience feedback being so suggestive with ideas. After creating a rough cut of our music video we then showcased this to our class along with our digipak and CD poster to gain more audience feedback and to see whether they liked what we had created so far. Overall we received positive
Feedback from our questionnaire from asking the question 'what are your initial comments on our ideas?' was mainly positive with some people saying 'video will be fun, interesting to watch, very good ideas and entertaining'. From this we know as a group that our video will be interesting for our target audience. When asking 'would you want to watch our music video if it came on a music video' eight out of nine people said yes. This confirmed to us that our music video would be popular and would suit our target audience as the main aim is to get our target audience to watch and enjoy our video. 


After gaining out first audience feedback we went out and shoot parts of our video and showed the rough cut to the class to see whether they liked it so far. We mainly received positive feedback for example 'Like the designs, experiment with more images' although some comments were more critical stating ‘ use more green screen’ and ‘when music speeds up editing should speed up’. By gaining audience feedback it really helped us as a group to be aware of what are audience expects and whether they like what we have created so far so therefore we could improve our products. Our audience liked the bright colours and crazy costumes we used and found it really interesting to watch by it being edited quickly and locations changing often.

Our Digipak and CD poster received positive feedback also by using bright colours and linking them with the main product of the music video. They found it eye catching and creative and liked the use of close-ups and big text to clearly see the artist’s name and album title.

Our video is exciting and interesting due to the editing and mise en scene therefore audiences will want to watch it again as its interesting. I think it would be suited to a small independent label as its more artistic and different and the artist isn’t focused throughout the video which is a convention of major record labels to gain star power. Our unique selling point would be the colours used throughout each of our products and the use of graffiti font which could be used on t-shirts and posters which could be created as artwork. Overall our audience feedback suggests that our products created are successful as our target audience enjoyed it and said they would watch it again.


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