Brand image of the
hat and the label.
The
image of his face is the largest most eye catching part as it’s the background
for the cd cover. The star is the unique selling point and the reason that fans
of Lil Wayne will buy this CD.
Introducing
his strong belief in religion with his tattooed eye ‘God’ his eyes are slightly
shut to show this.
The
blood gives the title of the album more emphasis as does the capital letters.
As
around the star/ main image is quite black it gives the impression that the
music would be dark however there is no parental advisory sticker suggesting
that it is suitable for all ages.
As
the blood and the darkness are main features of the album going against the
usual sex appeal of artists.
The artists name is not on the album cover which
means the fans should know who it Is however it excludes non fans as it appeals
The ‘vampire tooth’ emphasises on the blood
dripping down the side of the mouth making him look like a vampire
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