Youtube to MTV

Last week as a class we went to Bricklane in london to RichMix education centre. The first presentation was in the morning and was taken by Pete Fraser on the history of music videos and the codes and conventions for different genre music videos. the second presentation which was in the afternoon was held by Liz Kessler and Corin Hardy who work in the industry of music video and work for production companies. They showed us example sof their own work and discusses how the conducted it and the problesms they encountered and asked for our feedback.

Below shows my notes made during the presentation

 

History of music video;

• Last the Length of the song and sometimes longer
• May include acting such as Micheal Jackson's Thriller
• Features the artist
• May have a narrative
• Needs to be visually memorable and worth repeating

Colour box- Lenlye

• Muisc is being shown through the visuals
• Quick movements
• Funding from the GPO
• Following rhytmn of music

Soundies- 1940s

• Jukebox in a diner 4,000 installed in the USA
• withdrawn after the war because they were too sexy
• Example is Nat King Cole Frim Fram Sauce
• Where shown in Black and White
• Mainly a performance based video

Scropitones-1960s

• Colour images
• Performance
• Feature the artist
• Show a mini story
• Are low budget
• Feature dancing

1960s

• The Beetles- hard days night
• Used as a showcase for the song
• Used when the band was touring or not present to perform
• Give the band an image
• 60s bands used it to make promos for tours

1970s

• Queen have a small film for latest release

1981

• MTV was created
• Dominated by British acts
• one of the first songs played was 'Video Killed The Radio Star'
• Madonna set a new level for women acts
• Her vdieo for Lucky star showed her sexuality
• Micheal Jackson was the break through artsit for black artist he was the only black act playe don MTV due to the demand for 'Thriller'
• Thriller was cinematic new standard for music videos

50 Cent- Candy Shop

• typical genre characteristics of a Hip Hop video such as perfromance and use of women
• displays sexuality
• shows a big house, bling and models

Jay-Z - 99 Problems

• Pushed things to the edge
• includes scenes of sexual display, nudity and violence
• all filmed in black and white

Andrew Goodwins Theory

• Music vidoes demonstrates genre characteristics
• There is a relationship between lyrics and visuals
• There is a relationship between music and visuals
• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
• There is frequently refernce to notion of looking and particulary voyeuristic treatment of the female body.
• There is often intertextual reference

Voyeurism

• Male point of view
• Female on display and looked at by males
• Shown by Madonna watching herself on screen in her video to Lucky Star

Intertextuality

•  Madonna as Marylin Monroe in her vidoe for 'Material Girls'
• Robbie Williams as James Bond in hsi video for 'Millenium'

Machinima

• Lady Gaga and Beyonces vidoe for 'Telephone' wa suse din the sims
• Homemade thriller video in a prison
• Videos made through web cams by ameteurs dancing or singing along to their favourite artists

Suming up

• Muisc Vidoes have a logn history
• invlove Technology
• Money
• Conventions and cahractertistics