As a group we discussed our typical demographic. This is Jamie, he is 20 years old and is a plumber from Chigwell, Essex. In his spare time Jamie spends time with his friends, family and girlfriend. Jamie also likes to read magazines, listen to music, go shopping, watch TV and go to they gym. He likes to shop at the new Westfields in Stratford or he will drive to Lakeside to buy his clothes from Topman and JD sports.
He enjoys watching Jersey Shore, Jackass, Two and a Half men and Match of the Day. His favourite films are Jackass, Inbetweeners the movie and the Hangover. He also watches Channel U, Starz and Mtv Dance music channels.
Jamie often buys 'Men's Fitness' magazine as he is very interested in his health and fitness. At the weekends Jamie likes to go to clubs such as Faces and bars with his friends.
His favorite genre of music is rap, grime and hip hop. His favourite artists to listen to are Eminem, Professor Green and N-Dubz. During the summer he also attends the V festival every year. He listens to Kiss 100 and Choice fm on the radio in the car on the way to work.
Jamie regularly goes on Twitter and Facebook to keep in touch with his friends and also watches parody videos on youtube.
Jamie would watch our music video because he likes grime music and would find our concept interesting as he likes comedy films so he may find our video funny and entertaining.
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